Surgeon Digital Advertising

Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, introduces an increased search engine optimization solution for plastic surgeons, focusing on online presence, client interaction, and technique growth. Lauren's focus on ROI and enthusiasm for finding the crucial details that change projects from excellent to great consist of developing a grand scale multivariate examination framework utilizing fractional factorial analysis for recognizing ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast approach for anticipating ROI prior to media investment.

A 25-year professional in the healthcare advertising and marketing room, Tracey started her career as a firm account person for a range of pharma brands and later pioneered the marketing effort to launch a first-of-its kind portal in the eyewear and eyecare space.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the design for just how media and advertising firms should, and will, evolve in the future.

While at Underscore, she spent three years teaching Online search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they identified just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail acquisition.