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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising agency, announces a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, patient engagement, and method development. In her previous function as VP of Biddable Media Daga concentrated on the advertising of health & health brands via all lifecycle stages: beginning with clinical trial recruitment projects, with the pre-launch market-shaping, launch and marketing phase, finishing with patent expiration and advertising sunsetting.

A 25-year veteran in the healthcare marketing and advertising area, Tracey began her job as a firm account individual for a variety of pharma brands and later on pioneered the marketing initiative to introduce a first-of-its kind website in the eyewear and eyecare room.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the sector. She thinks Underscore is the model for exactly how media and marketing companies should, and will, progress in the future.

While at Underscore, she spent three years showing Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail acquisition.