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Citadel, a specialist digital advertising and marketing firm, announces an increased search engine optimization service for cosmetic surgeons, focusing on on-line visibility, patient involvement, and technique growth. Lauren's concentrate on ROI and interest for finding the important details that change projects from great to wonderful consist of creating a grand scale multivariate examination structure using fractional factorial evaluation for recognizing ROI possibility in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast technique for forecasting ROI prior to media financial investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey began her career as a company account individual for an array of pharma brand names and later on led the advertising effort to introduce a first-of-its kind site in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the design for exactly how media and marketing firms should, and will, develop in the future.

While at Underscore, she invested 3 years educating Online search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.