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Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing company, announces a broadened search engine optimization service for plastic surgeons, concentrating on online visibility, patient interaction, and method growth. Lauren's concentrate on ROI and interest for finding the crucial information that change campaigns from excellent to wonderful include establishing a grand range multivariate test framework utilizing fractional factorial analysis for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate method for predicting ROI prior to media investment.

A 25-year professional in the medical care marketing and advertising space, Tracey began her career as a company account individual for a range of pharma brand names and later on headed the advertising and marketing effort to launch a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the sector. She thinks Underscore is the design for exactly how media and advertising companies should, and will, progress in the future.

While at Underscore, she invested 3 years instructing Internet search engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.