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Fortress Surgeon Digital Marketing, a doctor electronic marketing firm, introduces a broadened SEO solution for cosmetic surgeons, concentrating on on-line visibility, patient interaction, and technique growth. Lauren's focus on ROI and passion for finding the critical information that change projects from excellent to wonderful include establishing a grand scale multivariate test framework using fractional factorial analysis for understanding ROI capacity in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate strategy for forecasting ROI prior to media financial investment.

Among the important things Martin enjoys most regarding his function is the chance to study and comprehend the subtleties of both new and well established markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the version for exactly how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years teaching Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they identified exactly how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.