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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising firm, introduces an increased search engine optimization service for cosmetic surgeons, focusing on online exposure, patient involvement, and method growth. Lauren's concentrate on ROI and enthusiasm for locating the important details that change campaigns from great to terrific include developing a grand range multivariate test structure utilizing fractional factorial evaluation for recognizing ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate strategy for anticipating ROI prior to media investment.

A 25-year expert in the health care advertising and marketing space, Tracey began her occupation as an agency account individual for a selection of pharma brands and later on headed the advertising and marketing initiative to launch a first-of-its kind website in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the sector. She believes Underscore is the model for exactly how media and advertising agencies should, and will, advance in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.