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Citadel, a specialist electronic advertising firm, introduces an expanded search engine optimization solution for plastic surgeons, concentrating on on-line presence, patient engagement, and technique development. In her previous function as VP of Biddable Media Daga concentrated on the advertising of health & health brand names with all lifecycle stages: starting from professional trial employment projects, through the pre-launch market-shaping, launch and promotional phase, ending with patent expiry and advertising and marketing sunsetting.

A 25-year veteran in the medical care advertising and marketing area, Tracey began her profession as an agency account person for an array of pharma brand names and later spearheaded the Fortress Surgeon Digital Marketing initiative to launch a first-of-its kind website in the eyewear and eyecare room.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential differentiation in the sector. She believes Underscore is the design for just how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she invested three years showing Search Engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.