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Citadel, a Fortress Surgeon Digital Marketing electronic advertising firm, announces an increased SEO service for plastic surgeons, concentrating on on-line visibility, patient involvement, and technique growth. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of health and wellness & wellness brand names via all lifecycle phases: starting from professional trial employment campaigns, via the pre-launch market-shaping, launch and marketing stage, finishing with license expiry and advertising and marketing sunsetting.

A 25-year professional in the healthcare marketing and advertising space, Tracey started her job as a company account individual for a selection of pharma brands and later on headed the advertising effort to release a first-of-its kind site in the glasses and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the version for exactly how media and marketing agencies should, and will, progress in the future.

While at Underscore, she invested 3 years teaching Search Engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.