Social Media SMM

Citadel, a doctor digital advertising firm, introduces a broadened search engine optimization service for plastic surgeons, concentrating on on-line presence, individual interaction, and practice growth. Lauren's focus on ROI and interest for discovering the vital information that change campaigns from great to wonderful include developing a grand scale multivariate examination structure utilizing fractional factorial analysis for understanding ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection technique for forecasting ROI prior to media investment.

A 25-year veteran in the health care advertising and marketing space, Tracey started her career as a firm account person for a range of pharma brand names and later on headed the advertising and marketing initiative to release a first-of-its kind website in the glasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, an essential differentiation in the market. She thinks Underscore is the design for how media and advertising and marketing agencies should, and will, progress in the future.

While at Underscore, she spent three years instructing Online search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail purchase.