Social Media SMM

Fortress Surgeon Digital Marketing, a doctor electronic advertising agency, introduces a broadened SEO service for plastic surgeons, focusing on on-line visibility, patient involvement, and technique development. Lauren's focus on ROI and interest for finding the essential information that change campaigns from good to excellent consist of creating a grand scale multivariate examination framework utilizing fractional factorial analysis for recognizing ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast approach for anticipating ROI before media investment.

A 25-year professional in the medical care advertising and marketing area, Tracey started her career as a company account individual for a variety of pharma brand names and later headed the marketing initiative to release a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential differentiation in the market. She thinks Underscore is the model for how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she spent 3 years showing Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.