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Fortress Surgeon Digital Marketing, a surgeon electronic marketing firm, introduces an increased search engine optimization solution for cosmetic surgeons, focusing on online visibility, client engagement, and method development. Lauren's focus on ROI and passion for locating the vital details that transform projects from excellent to wonderful consist of establishing a grand range multivariate test structure utilizing fractional factorial analysis for recognizing ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast strategy for forecasting ROI before media investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey began her job as a company account individual for a range of pharma brand names and later on pioneered the advertising and marketing effort to launch a first-of-its kind website in the eyewear and eyecare area.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the industry. She thinks Underscore is the design for how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she spent three years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.