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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising agency, announces a broadened SEO service for plastic surgeons, concentrating on on-line exposure, person engagement, and technique development. Lauren's focus on ROI and passion for locating the critical details that change projects from excellent to excellent consist of developing a grand scale multivariate test framework making use of fractional factorial analysis for comprehending ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection method for anticipating ROI prior to media financial investment.

A 25-year professional in the healthcare marketing and advertising space, Tracey started her job as a company account person for a range of pharma brand names and later on headed the advertising and marketing initiative to launch a first-of-its kind site in the eyewear and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the sector. She believes Underscore is the design for exactly how media and marketing agencies should, and will, advance in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they figured out just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.