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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising agency, introduces an increased SEO solution for cosmetic surgeons, concentrating on online presence, individual interaction, and method development. Lauren's concentrate on ROI and interest for finding the essential details that transform projects from good to terrific consist of creating a grand scale multivariate test structure making use of fractional factorial evaluation for recognizing ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate approach for forecasting ROI before media financial investment.

A 25-year expert in the healthcare advertising and marketing space, Tracey started her job as a firm account person for an array of pharma brand names and later on spearheaded the advertising initiative to introduce a first-of-its kind site in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the design for exactly how media and advertising companies should, and will, progress in the future.

While at Underscore, she spent 3 years teaching Search Engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they found out just how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.