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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing agency, introduces a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, person involvement, and method development. Lauren's focus on ROI and passion for finding the critical details that change campaigns from good to terrific consist of establishing a grand scale multivariate test framework using fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate strategy for predicting ROI prior to media investment.

Among things Martin delights in most concerning his role is the opportunity to research and understand the subtleties of both brand-new and recognized markets, and through expanding his understanding of them look for the Holy Grail of product-market fit.

He leads a group of media method, media preparation, media purchasing and media implementation experts that collaboratively ensure that project goals are achieved in order to maximize roi and engagements. Lauren's occupation in digital and media began in the 90's, just as electronic became a viable advertising channel.

While at Underscore, she invested three years educating Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.