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Fortress Surgeon Digital Marketing, a surgeon digital advertising agency, introduces an expanded search engine optimization service for cosmetic surgeons, concentrating on on-line visibility, patient engagement, and practice development. Lauren's concentrate on ROI and interest for finding the vital details that transform campaigns from excellent to great consist of developing a grand range multivariate test structure utilizing fractional factorial analysis for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast strategy for predicting ROI before media investment.

Among things Martin appreciates most concerning his role is the chance to study and understand the nuances of both established and new markets, and via growing his understanding of them search for the Holy Grail of product-market fit.

He leads a team of media technique, media planning, media acquiring and media implementation specialists that collaboratively guarantee that project goals are attained in order to make the most of involvements and ROI. Lauren's career in electronic and media began in the 90's, equally as digital came to be a practical advertising channel.

While at Underscore, she invested three years instructing Internet search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail purchase.