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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising company, announces an expanded SEO service for cosmetic surgeons, focusing on online presence, person involvement, and practice growth. Lauren's concentrate on ROI and interest for locating the critical information that change projects from excellent to excellent consist of developing a grand range multivariate examination structure making use of fractional factorial analysis for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate technique for forecasting ROI prior to media investment.

A 25-year veteran in the medical care marketing and advertising space, Tracey started her profession as a company account individual for a range of pharma brand names and later led the advertising effort to launch a first-of-its kind site in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the market. She thinks Underscore is the version for exactly how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she invested 3 years teaching Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they identified how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.