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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing firm, reveals a broadened search engine optimization solution for plastic surgeons, concentrating on online exposure, individual engagement, and practice development. In her previous duty as VP of Biddable Media Daga concentrated on the advertising of wellness & health brands with all lifecycle stages: beginning with medical test employment projects, via the pre-launch market-shaping, launch and marketing stage, finishing with license expiry and marketing sunsetting.

A 25-year expert in the health care marketing and advertising space, Tracey started her career as a company account individual for a variety of pharma brands and later on headed the advertising effort to launch a first-of-its kind portal in the glasses and eyecare space.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the industry. She believes Underscore is the design for just how media and advertising companies should, and will, progress in the future.

While at Underscore, she spent 3 years teaching Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they found out exactly how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.