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Citadel, a Fortress Surgeon Digital Marketing digital advertising agency, announces an increased SEO solution for plastic surgeons, focusing on online visibility, individual involvement, and practice growth. Lauren's focus on ROI and interest for locating the essential details that change projects from good to excellent include creating a grand scale multivariate test framework making use of fractional factorial evaluation for recognizing ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate approach for forecasting ROI before media investment.

Among things Martin delights in most regarding his role is the chance to study and recognize the nuances of both recognized and new markets, and through growing his understanding of them look for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the model for just how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years instructing Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.