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Citadel, a Fortress Surgeon Digital Marketing electronic advertising company, introduces an increased search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, individual interaction, and practice growth. In her previous function as VP of Biddable Media Daga specialized in the advertising of wellness & wellness brands via all lifecycle stages: starting from scientific test employment projects, through the pre-launch market-shaping, launch and advertising phase, finishing with license expiration and marketing sunsetting.

A 25-year expert in the healthcare advertising and marketing room, Tracey began her career as a firm account person for a range of pharma brands and later on pioneered the advertising effort to release a first-of-its kind website in the glasses and eyecare space.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, an essential differentiation in the market. She believes Underscore is the design for exactly how media and marketing companies should, and will, evolve in the future.

While at Underscore, she spent three years showing Search Engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail purchase.