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Citadel, a Fortress Surgeon Digital Marketing digital advertising firm, announces an increased search engine optimization service for plastic surgeons, concentrating on on-line visibility, patient engagement, and technique growth. Lauren's focus on ROI and enthusiasm for finding the critical information that change projects from good to terrific consist of developing a grand range multivariate test structure making use of fractional factorial evaluation for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate approach for forecasting ROI prior to media financial investment.

One of the important things Martin appreciates most regarding his role is the possibility to study and understand the nuances of both new and recognized markets, and with growing his understanding of them look for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the industry. She thinks Underscore is the version for how media and marketing agencies should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Online search engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they figured out how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.