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Citadel, a specialist Fortress Surgeon Digital Marketing advertising company, reveals an expanded SEO service for cosmetic surgeons, focusing on on-line presence, client interaction, and method development. In her previous role as VP of Biddable Media Daga focused on the marketing of health and wellness & wellness brand names via all lifecycle stages: beginning with scientific trial recruitment campaigns, via the pre-launch market-shaping, launch and promotional stage, finishing with patent expiry and marketing sunsetting.

Among things Martin delights in most concerning his role is the possibility to research and comprehend the subtleties of both brand-new and established markets, and through growing his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the version for how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent 3 years teaching Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they determined just how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.