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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing company, introduces an increased search engine optimization service for plastic surgeons, focusing on online presence, patient interaction, and technique growth. Lauren's focus on ROI and enthusiasm for finding the critical information that change projects from good to fantastic include developing a grand range multivariate test framework utilizing fractional factorial evaluation for comprehending ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast approach for predicting ROI before media investment.

A 25-year professional in the health care marketing and advertising space, Tracey started her occupation as a firm account person for a variety of pharma brands and later pioneered the advertising effort to launch a first-of-its kind website in the eyewear and eyecare room.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the design for exactly how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years educating Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they found out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.