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Citadel, a doctor Fortress Surgeon Digital Marketing marketing firm, introduces an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, individual interaction, and method development. Lauren's concentrate on ROI and interest for finding the essential information that change projects from excellent to wonderful include establishing a grand range multivariate test structure using fractional factorial analysis for understanding ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast technique for forecasting ROI prior to media investment.

Among things Martin delights in most regarding his role is the chance to study and recognize the nuances of both well established and brand-new markets, and with growing his understanding of them try to find the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the design for how media and marketing companies should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.