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Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing firm, announces an increased search engine optimization service for cosmetic surgeons, concentrating on on-line visibility, individual involvement, and technique development. Lauren's concentrate on ROI and passion for discovering the critical information that transform projects from great to wonderful include developing a grand range multivariate examination structure utilizing fractional factorial evaluation for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast method for anticipating ROI before media financial investment.

A 25-year veteran in the health care marketing and advertising area, Tracey began her profession as a company account individual for a range of pharma brand names and later on spearheaded the marketing effort to launch a first-of-its kind website in the glasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the design for just how media and advertising companies should, and will, evolve in the future.

While at Underscore, she spent three years educating Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.