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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing agency, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line presence, patient involvement, and practice development. In her previous function as VP of Biddable Media Daga specialized in the advertising and marketing of wellness & wellness brand names through all lifecycle stages: starting from clinical trial recruitment projects, via the pre-launch market-shaping, launch and marketing stage, finishing with patent expiration and marketing sunsetting.

A 25-year expert in the health care advertising and marketing space, Tracey began her profession as a company account person for a variety of pharma brand names and later led the advertising initiative to launch a first-of-its kind website in the glasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the model for exactly how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they found out exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.