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Among the things Martin takes pleasure in most regarding his role is the chance to study and recognize the subtleties of both well established and new markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the sector. She believes Underscore is the design for how media and marketing firms should, and will, advance in the future.

While at Underscore, she invested three years showing Online search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's audience base and show out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.